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Social Media and what it means for your company

It will cost you from $30,000 to $100,000 to start to create a web presence via social media for your company that has any effect on your competition. This cost is only for the first 3 months. There's more costs after this to maintain and improve what you've built. Think that's a lot? The fact is, your site, blog and all it's links need to be reconstructed so that they can be intergrated into the web instead of sitting outside and getting occasional visits.

A successful social media campaign integrates social media into the many elements of marketing, including advertising, digital, and PR. Opinion and theory are no match for experience. It takes a team of experts in high integration to blend interactivity, SEO, blogs, forums, user-generated content, and/or contests into online marketing.

Some other "facts" you need to know:

1. You can do it all in-house. Wrong! You need strategy, contacts, tools, and experience, plus a combination not generally found with in-house teams, who often reinvent the wheel or use the wrong tools.

2. If you build it - they will come. Quite simply, that never was true. Until you can drive traffic to your social media effort, you've got a tree falling in the forest, heard only by those standing nearby. A great number of tools can drive traffic but nothing works better than word of mouse - one customer telling another.

3. Sales will be instant. Nothing is instant except coffee and even that takes water, cream and maybe a little sugar before it's coffee to someone else. Social media sites build traffic over time like anything else. Those that play - Stay!

The tools are there. The gurus who know how to use and interpret them are few. We will be the first to admit, we can't do it alone - but when we combine our knowledge with our specialist partners, we command a small army building strong bridges from your customer to you. That's more than your web guy can do alone.

Call us today and we'll get you started on the right track in social media. You'll get exposure like you never dreamed possible.
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